20 second ident

60 second ident

Campaign concept and creative direction for broadcaster Channel 4’s initiative ‘The Big Art Project’. The series will create six pieces of art across Britain with the input of the general public. A 15ft typographic sculpture was designed and made to represent the artwork that is yet to be made. Identity was used in print and and for 20, 40 and 60 second TV spots directed by James Griffiths.

www.channel4.com
www.moxiepictures.com